...from “cash cows” to “dogs” and the impact of this is felt by lower sales and tighter margins. To continue to trade in this manner will increase the company's position of risk in the short term with the possibility of closure in the long term.
The International Business Initiative addresses this problem by strengthening the product portfolio of indigenous businesses in a manner that does not place undue pressure on already limited resources such as time and money.
By introducing a proven product to your business many of the risks associated with new product introduction are dramatically decreased and in some instances eliminated completely.
IBI’s process allows you to adopt the fastest method of introducing a product in order that your company’s competitive position can be improved within months and not years. A summary of the advantages are as follows:
Short time scale to enter the market with the required product;
Unlike R & D, the costs can be quantified;
The cost can be paid after the product has been marketed (i.e. in the form of royalties);
Cost (and therefore risk) to the licensor and licensee is reduced;
IBI handle only market proven products - such products have a track record of success with clear competitive advantages.
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